Let me introduce you to Maria Skelly, Founder of Sacito, a social enterprise business where coffee sacks are turned into shopping bags. Using inmates at Pentonville Prison, where she has helped prisoners develop sewing skills, Maria is making waves in the coffee industry.

Passionate about sustainability, Maria, a swimwear designer, wanted to use her skills to create something special—to help the environment, provide opportunities to people, and make a difference for our planet.



Approaching Papyrus Media, Maria asked if we could produce a marketing video to help share her story with the world.

PLANNING, SCRIPTING AND PRODUCTION

Our first point of contact was a discovery call, during which we identified what Maria needed the marketing video to achieve. This was followed by a coffee and chat, where we interviewed Maria, delving deep into her business. Fascinated by her story, we began to understand who she was, what she was trying to accomplish, and her passion for sustainability. This conversation later became the basis for a blog that supported the video and generated several social media posts.

Before filming the video, it was essential to plan the shoot, identifying where and how we would capture her content. We also created a storyboard, visualizing the video and cutaways, which provided structure to the shoot and ensured Maria's story stayed on point.

Not having access to Pentonville Prison, we found and shot in a location that resembled the environment Maria works in. Armed with a series of questions emailed to Maria prior to the filming day, we were well-prepared to start shooting.

Like many of our clients, Maria was initially nervous, especially since English is her second language; she was concerned her message might not come across as clearly as intended. However, as we progressed with the video, Fiona made Maria feel comfortable in front of the camera, allowing her to relax into a natural flow and rhythm.



Once the talking head portion was captured, we referred back to the storyboard to focus on filming the cutaway content, which is used to engage the viewer and provide a more immersive experience.

Video Post Production

Following filming, which typically takes around four hours, we assembled the footage within two days of post-production. The content was excellent, and we created a 1.5-minute video along with a 30-second reel. Once we were satisfied with the message, the videos were refined: music was added, the audio polished, and the images graded. We also allowed for two rounds of revisions within the budget.



To complement the video, and upon delivery, we package each project with a set of stills, several social media posts, and a blog—all designed to help drive traffic to websites and capture leads.